PR & Marketing
Games PR clichés you need to stop using
Four clichés in Games PR you should avoid both when approaching press or influencers and when you communicate with your customers!
PR & Marketing
No image! No story! – why your games’ PR assets matter
No image! No story! – it is really that simple. If you as a game developer are not able to provide journalists or influencers with great assets, they are not able to tell your story.
Magazines
This is why I love magazines
I love magazines. I love reading them, but even more I really love making magazines. It’s the love of a lifetime that started with a homemade single copy fanzine.
PR & Marketing
Games PR is not rocket science!
Doing games PR for the first time? 11 bits of basic advice for anyone communication for games – some of which even big publishers struggle to get right.